Farm & Forge Club Campus
Rustic materials, simple forms, and a small moment of play define the signage system for Farm & Forge Club. Developed from the client’s selected moodboards and the qualities of the brand itself, the design balances handcrafted character with clean wayfinding logic. A distinctive rounded-corner detail carries across the family, giving each sign a subtle softness while creating a flexible system that feels warm, grounded, and closely connected to the spirit of the campus.
LOCATION
College Grove, Tennessee
CLIENT
Farm & Forge Club
FABRICATOR
ImageLife Signs
SERVICES
Signage Design, Comprehensive Wayfinding, Placemaking, Project Management, Fabricator Coordination
FIRM
McCoy Design
Concept rendering by others & interior finishes palette
Partial interior signage family
Partial exterior signage family
Magnetic inserts were integrated into the office plaque design to allow for easy updates over time, helping the signage stay flexible without replacing the full plaque.
Across the sign family, the front acrylic face panel wraps onto the return, creating a subtle, consistent detail that adds depth, dimension, and continuity.
For the exterior room IDs, the material palette was adapted for long-term durability. Brushed aluminum replaces the wood backer panel while connecting back to the aluminum logo details used throughout the monument signage.
Edgebanding around the wood backer return creates a clean, finished edge, adding a subtle crafted detail that highlights the warmth of the material.
In progress construction photo captured by Aerial Innovations Southeast